Website URL: https://tzuri.com/

Project Build Process:

1. Brand & UX Discovery:
We collaborated closely with the Tzuri team to understand the brand’s mission, aesthetic, and customer profile. The objective was to create a modern, high-end online store that reflects Tzuri’s minimalist luxury and purpose-driven storytelling.

2. Shopify Theme Customization:
Starting with a premium Shopify theme as the foundation, we customized the layout, typography, and color palette to create a visually clean and elegant user experience. Custom sections were built to highlight product craftsmanship, brand ethos, and press features.

3. Product Page Optimization:
We developed advanced product pages featuring large imagery, variant selectors, dynamic pricing, and subtle animations to elevate the shopping experience. The focus was on clean design and ease of conversion.

4. Mobile-First Responsive Design:
All pages were designed and tested for mobile responsiveness. The layout adapts seamlessly across all screen sizes, ensuring a premium user experience on mobile devices, which is key for e-commerce.

5. Shopify App Integration:
Key apps were integrated for enhanced functionality — including email marketing (Klaviyo), reviews, shipping/tracking, and automated cart recovery — without compromising performance.

6. Performance & SEO Optimization:
All images were optimized for fast loading. We followed Shopify SEO best practices, set up metadata, alt tags, and connected the store to Google Analytics and Search Console for tracking.

7. Launch & Training:
After final QA testing, the site was launched with all key Shopify settings configured (payments, shipping, taxes). We also provided training and documentation so the Tzuri team could manage content and orders independently.